Learn how our
Mamba-Cycle works and will help your business grow
What's Mamba-Cycle
Mamba-Cycle is an innovative ABM methodology that revolutionizes B2B marketing.
Our methodology utilizes precise tools that not only identify and engage high-value accounts but also efficiently gather and manage essential data. This comprehensive approach facilitates the execution of highly effective personalized campaigns.
The Mamba Team manages the entire Mamba Cycle for you, delivering an exceptional management experience. Our unified solution, crafted for efficiency, ensures seamless alignment between your sales team and our marketing strategy, leading to improved strategy execution and results.
Embrace the future of B2B marketing with Mamba Cycle
What's Involved in Mamba Cycle - Campaign Management
Identify best-fit accounts. Book more meetings with accounts that matter.
Defining your ideal customer profile (ICP) is a strategic imperative, guiding you to precisely target companies that align seamlessly with your product offering. At Mamba we facilitate the articulation of:
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Buyer persona
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Buyer committee
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Target Account List (TAL)
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Personal contact data
This process not only streamlines your approach but also saves you valuable time and effort.
Additionally, Mamba enhances the strategy by dynamically identifying website visitors and businesses actively researching your product, offering real-time insights into those showing genuine market interest.
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Mapping out the buyer's journey
The impression your customers have of your brand as they move through the buyer’s journey is the key driver of revenue, retention, and satisfaction. We ensure the right mix of content marketing, digital ads and tools, personalizing this buying experience.
At Mamba we focus on knowing where each account is in its buying process so we can create the right experience for them each step of the way.
How do we advance along the path? Through the following four stages:
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Awareness: With powerful content & ads, we increase the brand awareness.
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Engagement: The buyer shows interest in your products or services to solve their problem. We present what it's like to work with you nurturing them with targeted content.
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Consideration: The buyer is considering buying, contemplating your product as a solution. It's time to get out the benefits and differentiations of your product or service. More personalized approach.
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Decision: In the conversion phase, the buyer chooses your solution. Here, we keep them engaged and warm while you craft a tailored proposal to finalize their decision.
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Attracting and engaging with Mamba.
We interact with the target market and create a relationship, making sure your contacts attract and engage
with the campaigns we've prepared for them.We create, personalize, modify, and optimize the campaigns and activities.
Through the use of our tools, we can boost the campaigns to the maximum.
In this step, the goal is to engage with your prospects to make them move through the funnel or to upsell existing customers.
Know your campaigns impact.
We measure the impact of the campaign actvities and use the data to inform you and improve your results. Our dashboards and reports helps to understand which campaigns and channels are driving results.
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See which activities are most efficient at driving accounts forward.
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Discover where your target accounts are in their buying journey.
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See your account ranking details.
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